Hi I’m Harriet, a design leader & artist based in Austin
6+ years crafting consumer-first wellness brands that scale.
As a multidisciplinary designer, I drive measurable growth for consumer brands through brand, product, and performance-led creative.
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I build scalable, modern brand systems that go beyond simple visual appeal—defining guidelines that work across every touchpoint. From rebrands to campaign identities, I ensure brands feel distinctive, cohesive, and adaptable across digital, product, and in-person experiences.
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I design high-impact product experiences that drive acquisition, conversion, and retention. From onboarding flows to pricing and experimentation (A/B testing), I combine UX thinking with business goals—creating interfaces that not only look great but measurably improve performance.
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As a creative lead, I mentor designers and elevate team output through driving creative initiatives, feedback, and improving systems. I help teams scale effectively while delivering measurable results.
