Crafting compelling brand stories

For ClassPass’ 2024 brand awareness campaign, I produced and animated a TV spot with a custom-built track. This spot was designed to celebrate ClassPass's members using a crescendo of music and movement, which builds a “rallying cry” of community in this all-UGC spot.

Fast-moving, real UGC footage from members, showcases ClassPass' key value prop: the variety of bookable fitness & wellness appointments on their platform, while app UI highlights the core product.

My role: Art Director, Motion Designer

Project: Streaming Services TV Spot

Teams: Marketing, Creative

Year: 2024